Oh hey there! I'm Chloé, a Full Stack UXer.

I design desirable, usable, and delightful experiences for companies big & small. 

Oh hey there! I'm Chloé, a unicorn designer.
I design desirable, usable, and delightful experiences for companies big & small. 

#about

Who on earth is Chloé anyway?

Who on earth is Chloé anyway?

A product designer with user research chops

A UX design/researcher with visual design and Product Management experience

Creative, analytical and forever curious, I was the child who always asked “why?”

I'm a London an Auckland based product designer/user researcher who has helped many organisations from multinationals to small charities, create and launch products and services globally.

I am currently UX lead at Rush Digital. A design and tech studio based in Aotearoa. I lead a small team of designers to continuously optimise a consumer app. With a heavy focus to data informed design decisions.

Previous to this I've been working at a innovation agency in London, making apps, virtural reality experiences, voice interfaces and services.

In my spare time, you’re likely to find me with my hockey team padded up in front of the goal, conducting my latest food experiment, or planning my next trip to explore a bit more of the world.

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The "why machine" aged 4

The "why machine" aged 4

UX Designer // UI Designer // User Researcher // Interaction Designer // Experience Designer //Product Manager //Product Designer //UX Architect//

Call me whatever job title you want, but let me show you what I’ve done.

Let's be honest, I don't have the answers, your users and stakeholders do. What I do is find out what they need, why they need it, and translate that into products. 

As a unicorn designer, I've had experience in User Research, UX design and all the way to visual systems and brand identities. From ethnographic studies to 5 day design sprints to advertising campaigns, my practice is grounded in design thinking. 

#work

Selected Work:

Trust and Data Aquisition

Trust and Data Aquisition

a User Research Whitepaper

Quant and Qual user research / Survey Design / Original Qualitative Research Design / Copyright / Graphic Design

In an increasingly AI driven world, we need to collect more data from a wider range of users to create better, more accurate models and avoid biased algorithms. On the other hand, there has recently been a call for more ethical handling and acquisition of personal data, with proper consent and transparency. 

I led a small in-house research team to examine the relationship people have with their data. We conducted research using an online survey and other qualitative methods such as opening a "data shop", to investigate, from the user’s perspective, how they decide on what data to give to companies. 

In an increasing AI driven world, we need to collect more data from a wider range of users to create better, more accurate models and avoid biased algorithms. On the other hand, there has recently been a call for more ethical handling and acquisition of personal data, with proper consent and transparency. 

I led a small in house research team to examine the relationship people have with their data. We conducted research using an online survey and other qualitative methods such as opening a "data shop", to investigate, from the user’s perspective, how they decide on what data to give to companies. 

The Future of Clever Kash

Trust and Data Aquisition

Password Protected (please contact for access)

Trust and Data Aquisition

Next steps for an award winning cashless moneybox

Qual user research / Co-design / Designathon (Hack) Planning / Concepting / Product Roadmap and MVP

In 2016, New Zealand based bank ASB launched a cashless money box. It's aims were to accomodate for piggy banks in an increasingly cashless world. 3 years later, the bank approached Rush for a plan to re-engage new users, and increase retention of the product. 

I lead a project which took ASB along on a co-design process. Designing the future of Clever Kash with the youth of NZ. We firstly conducted interviews with parents, a five day diary study with students of Ormiston Junior College. Then ran a "designathon" ideate on the how we could improve the product for kids growing up in the 2010s. 

In an increasing AI driven world, we need to collect more data from a wider range of users to create better, more accurate models and avoid biased algorithms. On the other hand, there has recently been a call for more ethical handling and acquisition of personal data, with proper consent and transparency. 

I led a small in house research team to examine the relationship people have with their data. We conducted research using an online survey and other qualitative methods such as opening a "data shop", to investigate, from the user’s perspective, how they decide on what data to give to companies. 

Encuro Blocks

Encuro Blocks

IXDA Awards 2018 Finalist 

Quant and Qual user research / Design Specifications and Roadmap / Industrial Design / Wireframing / High Fidelity Prototyping /User Testing

Mental health problems can make everyday things such as cleaning or having a shower very overwhelming, support from family and friends were found to be the key to recovery.

Encuro Blocks are designed to communicate and visualise problems, both emotional and practical. It helps those around the sufferer understand what they are going through and help them help the user.

Lloyds Banking Group: FOOBA

Lloyds Banking Group: FOOBA

Open Banking Hackathon Winner

Open Banking Hackathon Winner

Hackathon / UX & UI Design / Pitching / Presentation Deck Design

FOOBA is a concept to help match first time home buyers to properties (and mortgages). Lloyds bank uses the new open banking protocol to show the potential buyers what they realistically afford, taking into account their savings, income and spending habits across different banks and financial institutions.

By integrating open banking and real estate APIs, users are shown homes, rather than mortgage products and percentages, making the purchase process less intimidating for first timers.

The Prince's Trust Service Design

The Prince's Trust Service Design

A User Centric Workshop

Workshop Lead / Stakeholder Interviews / Empathy Maps / Journey Maps / Co-creation

After a short discovery phase, a half-day workshop was created to educate stakeholders on best practice service design methods.

After a short discovery phase, a half-day workshop was created to educate stakeholders on best practice service design methods.

Coming Soon: HSBC Bank of the Future VR 

Coming Soon: HSBC Bank of the Future VR 

Under NDA: Z Energy App Optimisation

Coming Soon: HSBC Bank of the Future VR 

Please contact me to find out more

Some Other Work (not case studies):

Some Other Work (not case studies):

An infographic on VR Design Guidelines (circa 2016)

User Research // Guideline Creation // Illustration 

 

A low fidelity mockup a voice + graphical UI (before there were voice activated GUIs)

Volkwagen Group POC // Conversation Design // Lo-Fi Mockup

 

A Visual Identity for Lark London

#contact

Want to stay in touch? 

chloe@chloe-fong.com  is probably best! 

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Copyright Chloé Fong 2018