Audi UK – Hololens POC
The sales team challenged the innovation team to come up with ideas of using the Hololens to create a POC to help Audi UK sell accessories. This POC was both a technical and interaction experiment .
My role was to design ways for the user to see what the accessories would look like on a specific vehicle, and to bring the accessories to life that in a way that was relevant to the user.
Branded car accessories are notoriously hard to sell. Many choose to use third party roof racks and ski carriers, and most customers only purchase these items as and when they need it, rather than at the time of the car sale.
The idea was to tap into the age old trick used by the advertising industry: creating an image that a customer could identify with or aspire to. I proposed that we could project the accessories on showroom models, as well as mini holographic scenes that portrayed an outdoor lifestyle.
The viewport was too small to fit multi layer menus. It was also found from user observations and competitor analysis that users found it hard to remember where holograms were placed if they were out of their field of view.
By creating accordion menus which folded out, so that irrelevant information could be hidden, but not out of sight, the user could always trace back to their previous step as the submenus were stacked on top of main ones.
Minimising menus was also important so that users could fully appreciate the holographic backdrops around the real car. However, if the user were to walk around the car and forget where the menu is, the moving arrow would help the user understand the menu’s location in relation to the physical world.
Accessory In Situ
Position of Minimised Menu